unify / docs ← unify.onl

Overview

WELCOME guides new customers through the onboarding process automatically. It detects where each customer is in their setup journey, sends contextual guidance at the right moment, answers implementation questions, and escalates to your CS team only when genuinely needed.

The problem it solves

Onboarding is the highest-risk moment in the customer lifecycle. If a customer does not reach first value quickly, they churn. Most companies handle onboarding manually — a CS rep sends check-in emails, runs kickoff calls, and hopes the customer figures it out. At scale, this breaks down. Drop-off between sign-up and first value is the leading indicator of 90-day churn.

How it works

Input
  • Current onboarding checklist or flow documentation
  • Product usage event data (what steps customers complete)
  • Customer communication channel preference
  • Definition of "first value" for your product
Process

WELCOME maps your onboarding flow and identifies the steps where customers most commonly stall. It monitors each new customer's progress against this map in real time, sends the right guidance when a customer has not completed a step within your defined window, answers implementation questions from your documentation, and escalates to a human CS rep when a customer signals genuine confusion or frustration.

Output
  • Automated onboarding sequences personalised to each customer's progress
  • Stall detection and proactive intervention
  • Escalation to CS with full context when needed
  • Completion rate report and drop-off analysis (weekly)

Integrations

Product analytics
Mixpanel Amplitude Segment Custom event APIs
Communication
Email In-app messaging Slack
CRMs
HubSpot Salesforce
CS platforms
Intercom Gainsight ChurnZero

For a custom integration or a tool not listed above, see Integrations.

Proof metric

"98% onboarding completion rate. Industry average for self-serve SaaS onboarding is 40–60%. WELCOME closes the gap by intervening at exactly the moment a customer gets stuck."

Measured at Day 45 across WELCOME deployments.

FAQ

WELCOME monitors product usage events against your defined onboarding milestones. If a customer has not completed a step within your configured window — typically 24–72 hours depending on the step — it triggers an intervention.

No. WELCOME handles the repetitive guidance work — answering standard implementation questions, sending reminders, checking in on progress. Your CS team focuses on strategic customers, escalations, and relationships.

Onboarding flows are updated in the agent configuration, which Alexandru manages. Minor changes (new step, updated copy) can be made within a day. Major flow restructures take 2–3 days.

See WELCOME guide your customers through onboarding.

We build a demo on your real product data in 48 hours.