GROW — Expansion Agent
Usage-triggered upsell identification and expansion opportunity surfacing.
Overview
GROW monitors product usage signals across your existing customer base and automatically identifies upsell and expansion opportunities. When a customer's usage patterns suggest they are ready to expand — hitting feature limits, increasing seat usage, activating advanced workflows — GROW triggers a targeted outreach or alerts your CS team with a specific recommendation.
The problem it solves
Most expansion revenue is left on the table because CS teams are too busy with reactive work to proactively identify and act on upsell moments. By the time a rep notices the signal, the moment has often passed.
How it works
- Product usage data (feature adoption, login frequency, seat usage)
- Current account tiers and pricing structure
- CRM access for account history and CS owner mapping
GROW continuously monitors usage signals across your account base and compares each customer's behaviour against patterns that historically precede expansion. When a customer crosses a threshold you define, it surfaces the opportunity to your CS team with a recommended action and supporting data — or triggers an automated outreach directly.
- Expansion opportunity alerts delivered to CS team or CRM
- Automated outreach for defined expansion triggers
- Monthly expansion revenue report
- Usage signal dashboard (per account)
Integrations
For a custom integration or a tool not listed above, see Integrations.
Proof metric
"+12% expansion revenue. Clients typically see the first expansion opportunities surfaced within the first two weeks of deployment."
Measured at Day 45.
FAQ
You define the thresholds during setup — seat usage above 80%, feature limit approached, a specific workflow activated. GROW monitors for the combination of signals you specify. We also surface patterns we observe that you may not have defined yet.
Both options are available and configurable per trigger type. High-value accounts typically go to a CS alert. High-volume, lower-ACV expansion triggers can go to automated outreach.
See GROW surface your expansion opportunities.
We identify upsell signals from your real usage data in 48 hours.