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Lead GenE-Commerce

E-Commerce Brand Increases Close Rate by 34%

An e-commerce brand was losing leads to slow follow-up. Unify's AI lead gen agent began qualifying and responding to inbound leads within 5 minutes — around the clock.

+34%
Close Rate
Vs. prior 6-month avg
5 min
Follow-up Time
Down from 2.5 hours
MQL Volume
Same ad spend
48h
POC to Production

The Problem

The brand was spending $40k/month on paid acquisition but their sales team only worked 9–5. Leads coming in after hours went cold. Average follow-up time was 2.5 hours during business hours, and effectively infinite outside of them.

The Solution

Unify deployed an AI lead gen agent that qualified inbound enquiries, answered product questions, and booked discovery calls — all within 5 minutes of first contact, 24/7. It integrated directly with their HubSpot CRM.

The Results

Close rate jumped 34% in the first 60 days. The same ad spend was now converting twice as many leads. The sales team woke up each morning to pre-qualified meetings already booked in their calendars.

Stop Letting Leads Go Cold

See our agent qualify your leads in real-time within 48 hours.

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