E-Commerce Brand Increases Close Rate by 34%
An e-commerce brand was losing leads to slow follow-up. Unify's AI lead gen agent began qualifying and responding to inbound leads within 5 minutes — around the clock.
The Problem
The brand was spending $40k/month on paid acquisition but their sales team only worked 9–5. Leads coming in after hours went cold. Average follow-up time was 2.5 hours during business hours, and effectively infinite outside of them.
The Solution
Unify deployed an AI lead gen agent that qualified inbound enquiries, answered product questions, and booked discovery calls — all within 5 minutes of first contact, 24/7. It integrated directly with their HubSpot CRM.
The Results
Close rate jumped 34% in the first 60 days. The same ad spend was now converting twice as many leads. The sales team woke up each morning to pre-qualified meetings already booked in their calendars.
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